Its Official!

From the Cap times:

The Cronometro bicycle shop, known nationally for fitting riders  to their bikes, is moving to a new location on Madison’s south side.

Cronometro is leasing space at 338 W. Lakeside St., in a locally owned commercial district that includes Lakeside Fibers and the Lakeside Street Coffee House.

The store has been located at 1402 Williamson St. for the past years but owner Colin O’Brien says he had been looking to move for some time. Batch Bakehouse, an east-side bakery, will move into the Crono site in January.

“I had wanted to be more centrally located, where west-side clients could just pop right off the Beltline,” says O’Brien, who also lives just three blocks from the new location. “In some ways, this was almost too easy.”

The bike shop move is scheduled for late September.

In addition to being more convenient, O’Brien says the new location is an ideal launching spot for group rides organized by the shop. The Lakeside Street store is close to the Capital City Bike Trail and the UW Arboretum, two popular starting points for longer routes out of the city.

“Madison has a very active cycling community and Dane County is a fantastic place to ride,” says O’Brien, 55, a former elite racer who once held the U.S. national one hour time trial record.

O’Brien said the business, which has four employees, will continue to focus on custom fitting and repairs. Cronometro is also the retailer for high-end racing bikes including Colnago, Seven Cycles, Parlee, Focus and Cervelo.

Ald. Sue Ellingson said she was thrilled to see another business locating in her south-side district. The neighborhood is witnessing this summer the redevelopment of the former Bancroft Dairy site on South Park Street into a UW Medical clinic and discussions over new mid-rise apartment buildings at both the Lane’s Bakery and Ideal Body Shop properties.

“I’m very excited about everything that is going on,” she says. “Having a bike shop will be another boost for the community.”

Cronometro was founded in 1989 and has been in several different east-side locations, including a stint on Winnebago Street. In addition to the bike store, O’Brien is also co-owner of Cyclesport Travel, which caters bicycle trips to Europe for cyclists looking to climb some of the same mountains used in the Tour de France.

Read more: http://host.madison.com/business/biz_beat/biz-beat-cronometro-bike-shop-moving-to-south-side/article_08b54760-e595-11e1-b2ed-001a4bcf887a.html#ixzz23XETdmqg

K-Edge Garmin mount

Well, it's finally here. No, it's not more free watts, but it's that little bit of hardware that everyone with a Garmin Edge has been wishing for: the perfect Garmin mount. Made by K-Edge, this simple to use mount will change the way that you interact with your Garmin, and it will finally put it in a more visible and useable location.

The Mount for Garmin Edge is made of out machined aluminum and features an adjustable length for Edge 200, 500 and 800 accommodation. Know that timid click that your standard Garmin mount provides? Forget about it, because the K-Edge engagement is defiant and trustworthy, and it dares you to test it on the potholed roads of the Midwest. Impressively rigid and strong, the Mount for Garmin Edge not only fits all versions of the Edge, but it puts it in a visually appealing and functional location in front of the stem—not above it, on top, or off to the side as does the standard Garmin mount. This means that no longer do you have to risk your neck to see your heart rate skyrocketing during a crit or to see if you beat your top speed while ripping down a twisty descent in the Alps. It may also be argued that the location is more aerodynamic, but K-Edge hasn't put out any numbers on this. For now, we'll just think of it as a psychological aerodynamic advantage. And even with its ridiculously durable construction, the Mount does it all for a scant 30 grams, which is less than one of those gels in your jersey pocket. Weight weenies, rejoice.

In tests performed by Cronometro aficionados, all reports have been overwhelmingly positive. The location is beautiful and efficient, the rigidity of the mount is inspiring, and the weight is nothing to bat a lash over. And for the price it can't be beat: for $50.00 it can be yours, and Cronometro is the only one in town to carry them. Stop in soon because these are going quick—both off the shelves and onto bikes.

Cervelo brainbike day 2.

Had a chance to take a look at the 2012 line this morning. Not a lot of changes,  moved the prices around,  missed with the components a little. And changed colors. I think the new P2 is sharp. Sorry can't show any pictures,  they don't want to let the cat out of the bag to soon.
Getting ready to go on a ride. I'm sure ill be looking for some air real soon.

Cervelo P5 is Here!

We will get better pictures taken and posted.
Just so you know that its in the store.













 
UCI approved!

Todays project.

Had a little project today.


I got to play with some new cable and housing the we just got in.



So when you take a Cervelo R5ca add SRAM 2012 Red, Lightweight wheels and I-Link alloy cable housing. You get a very light Bicycle.

And we could do a few other things that would lighten it up a little bit more. Check back and see if we can knock off some more weight!

More new items.

Alligator iLink cables are a new product for us, with alloy cables and housing for both shift and brake. They offer smooth, weatherproof shifting and braking at 50% of the weight of conventional cables. We have three colors in stock and two shift sizes. Standard 5mm and the new, lighter 4mm shift housing.


     

We have had TorHans aero bottles for a while, but now they offer an "aero tray" which will allow you to install your cycling computer in an easily visible place. We mounted a Garmin Edge 500--now it's a lot easier to see!

And speaking of Garmins, also "new" and headed our way from the guys at K-Edge is their Garmin mount. We have them on back order and should see them in about 2 weeks. If you would like one please stop in and we can put your name on one.

 100% made in the U.S.A. Three colors, Black, Red and Gunmetal.

 

The K-Edge allows your Garmin to set in front of your stem and inline with your bar. This way it's more aero and cleaning looking. It's adjustable and will work with the Edge 200, 500 and 800.

Colnago finds a new home.

Our latest Colnago went home today. A sharp looking ride. CX-1 with Ultegra, upgraded to a Ritchey bar and stem and a red SMP Pro saddle.